This site is founded by Leslie Okoye, a certified Health Coach and founder of the popular skincare line CookieSkin.

All articles are written by Mrs. Leslie Okoye or contributing writers. If you are interested in working with FreshnFitworld.com as an editor or contributing writer, do email lo@cookieskin.com


FreshnFit is for the people — not just the beautiful women. We are contributing writers, fitness experts, nutritional advisors, weight loss specialists and other writers simply confident in ourselves and our healthy ways of living. We entertain healthy great living without guilt. We share what people need to know to live their best lives. If something matters to our audience, it matters to us.

We serve readers in Africa, Asia, United Kingdom and the United States of America. We tell stories in text, video, audio and pictures, and bring them to our audiences wherever they are. We’re fast, fun and inclusive. And we’ll always make sure you know what’s real.


We believe a better health leads to a better world. Better ways of thinking combined with better ways of influencing.

We aim to write for, and not just about, any reader feeling left out of traditional health and wellness conversations, because they are too complex to understand or follow. This means including a diverse range of thoughts and voices in our writing, actively pursuing diversity in our newsroom, and listening to our readers and viewers to make sure we’re as open and responsive as possible. We love every message from every reader.


FreshnFit endeavors to be accurate in its research, writing, and transparent and thorough in its sourcing. We strive to verify and corroborate information via multiple sources and experts whenever possible.

FreshnFit works to correct any misstatements in a timely manner, with a correction note appended to the bottom of an article to indicate what has been fixed and how. More prominent notices may be included for more egregious errors. FreshnFit will only retract an article after extensive review by a senior editor has found fundamental flaws in the reporting, and always with an editor’s note.

FreshnFit includes labeling to indicate when an article is opinion or advertising content (including sponsored content), and we disclose relationships with outside partners who may underwrite any area of coverage.

FreshnFit is owned by the parent company, Les Okoye LLC, makers of the CookieSkin skincare product line.