The fear of getting unsightly stretchmarks has led to the creation of tons of lotions, creams and oils claiming to erase and prevent stretchmarks. Many women, and perhaps you if you are reading this, have fallen prey to empty promises made by some leading cosmetic giant and parted with your hard earned cash hoping for a miracle. Well, keep reading to get the truth that these billion dollar companies don't want you to know. As the name implies 'stretch' 'marks' occur as a result of the skin being over-stretched beyond its elasticity point. So just like a rubber band snaps when over-stretched, so does your skin. The best way to treat stretchmarks is to prevent them. Below are proven ways to avoid getting stretchmarks: 1. Avoid gaining weight rapidly: Truth is a pregnant woman only needs 300 extra calories a.